Services · Product marketing & automation

Marketing for products that are hard to explain.

We build marketing for IT and technology products — strategy, product marketing, account-based marketing and automation — and our creative team turns it into campaigns and brand.

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Context

The situation

Technical products are sold to small groups of decision-makers who need proof, not slogans. Generic campaigns reach the wrong people and say the wrong things.

Scope

What we set up

  1. 1

    IT marketing strategy

    Target segments, positioning, messages and a channel plan for technology products.

  2. 2

    Product marketing

    Product positioning, launch messaging, sales materials and competitive messaging for IT solutions.

  3. 3

    Account-based marketing

    Target account selection, personalised programmes and coordination with sales.

  4. 4

    Marketing automation and CRM

    Advice on automation tools and CRM integration so leads, campaigns and sales data connect.

  5. 5

    Creative and campaigns

    Our creative division works as a full-service advertising team: campaign concepts, brand strategy and production.

Tools

Platforms we work with

We advise on and integrate:

HubSpot and other marketing automation and CRM platforms

Method

How an ABM programme narrows

  1. 1Target accounts
  2. 2Roles mapped
  3. 3Tailored programmes
  4. 4Engaged accounts
  5. 5Opportunities

Deliverables

What you receive

  • A marketing strategy for your product
  • Positioning and messaging
  • ABM programme plan
  • Automation and CRM recommendations
  • Campaigns and brand materials

Acceptance

How it is accepted

Strategy and messaging approved in workshops; campaigns measured against agreed KPIs.

Next step

Have a product the market does not understand yet?

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